Job Title: Director of E-Commerce
Location: Delray Beach, FL (ON SITE)
Company: ROPE.com
About UsROPE.com is not your average e-commerce company. We're a fast-growing, high-performance digital business at the intersection of utility and lifestyle, selling premium rope and related products to consumers and professionals across the world. Whether it’s high-performance climbing rope, marine line, utility rope, or decorative applications—our products are essential, technical, and trusted. We partner with the best brands in the industry, and we’re building something big, bold, and meaningful in a dynamic and exciting space.
As we continue to grow, we're looking for a smart, driven, and creative Director of E-Commerce to lead and scale our online business across platforms.
Position OverviewAs the Director of E-Commerce , you will own the full online customer experience and digital revenue performance of ROPE.com . You will develop and execute a high-impact growth strategy that spans Shopify, Amazon, Google, TikTok, Meta, and other key platforms. You’ll manage cross-functional partners and lead initiatives around SEO, paid media, social content, conversion optimization, product merchandising, and more.
This is a hands-on leadership role for someone who thrives in a fast-moving environment, has a strategic mind and creative instincts, and can execute with precision and enthusiasm.
E-Commerce Strategy & Execution
Digital Marketing
Customer Experience
Analytics & Reporting
Team Leadership & Collaboration
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