The Marketing Manager is responsible for managing and executing Search Engine Marketing (SEM) and Pay Per Click (PPC) initiatives to generate the greatest potential number of leads. Additionally, they will assist in continuously optimizing Driving Academy's Website with regard to landing pages, Search Engine Optimization (SEO), content creation and conversion optimization.
We are the Driving Academy, we provide affordable, state-approved classroom and behind-the-wheel lessons for aspiring truck (aka commercial driver's license [CDL]) drivers, and we are growing by the day. Our mission is to help our students get on the Road to Freedom by earning their CDL! We are Accountable and Results Oriented in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core value of having Integrity is the backbone of our business and guides our hiring process.
The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all inclusive.
EDUCATION AND EXPERIENCE
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Driving Academy recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
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