Job Description

POSITION SUMMARY

The Marketing Manager is responsible for managing and executing Search Engine Marketing (SEM) and Pay Per Click (PPC) initiatives to generate the greatest potential number of leads. Additionally, they will assist in continuously optimizing Driving Academy's Website with regard to landing pages, Search Engine Optimization (SEO), content creation and conversion optimization.

ABOUT OUR COMPANY

We are the Driving Academy, we provide affordable, state-approved classroom and behind-the-wheel lessons for aspiring truck (aka commercial driver's license [CDL]) drivers, and we are growing by the day. Our mission is to help our students get on the Road to Freedom by earning their CDL! We are Accountable and Results Oriented in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core value of having Integrity is the backbone of our business and guides our hiring process.

PERFORMANCE OBJECTIVES

• Coordinates Search Engine Marketing (SEM) with search and web advertising services to target key demographics, including Google Ads and Microsoft Ads 
• Implements advertising strategies utilizing YouTube, Reddit, TikTok, or other social media channels.
• Creates and optimizes website content for Search Engine Optimization (SEO)
• Optimizes Driving Academy website landing page to increase lead conversion
• Facilitates SEO and SEM initiatives by assisting in website optimization, blog content creation, linkbuilding, and conversion optimization
• Verifies all marketing content adheres to branding guidelines, key demographic preferences, and SEO guidelines.
• Collaborates with content team to create scripts and organic video content
• Other duties as assigned

KEY COMPETENCIES

The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all inclusive.

• Excellent written and oral communication skills
• Proficient with Microsoft and Google suite, including Excel and Google Sheets 
• Detailed knowledge of principles of SEM, PPC, SEO, and other key marketing practices
• Proficiency with Google Analytics and Digital Marketing tools
• Working knowledge of HTML and CSS
• Possesses high degree of creativity
• Capacity for monitoring and developing multiple concurrent projects
• Possesses organization skills

EDUCATION AND EXPERIENCE

• Associate's Degree in marketing, communications, journalism, digital marketing, or related fields required
• Bachelor's Degree in marketing, communications, journalism, digital marketing, or related fields preferred
• At least 4 years of experience in managing PPC or SEM campaigns required
• At least 1 year of experience in SEO, content creation, email marketing, social media management, paid social media, influencer marketing, or other relevant experience required
• Asana or other project management software experience preferred
• Proficiency in Spanish is preferred

PHYSICAL REQUIREMENTS

• Ability to spend prolonged periods of time standing, speaking, walking, driving, writing, and/or sitting at a desk and working on a computer
• Must be able to lift at least 15 pounds at a time
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

BENEFITS

• Health Insurance Subsidy
• Paid Holidays
• PTO Program 
• 401K
• Tuition Reimbursement 
• Professional Training & Development Opportunities
• Sick Leave

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Driving Academy recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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